Ancient Astronaut Theories in Popular Culture: Sitchin, Daniken, and the Nibiru Narrative
To the point
Despite being discredited, the ancient astronaut idea remains popular because Zecharia Sitchin and Erich von Daniken argue that ancient myths and artifacts point to extraterrestrial visitors, a narrative amplified by a History Channel series and related conspiracist material that blends myth, archaeology, and speculative history.