Apple TV+: A Story-First Strategy, Leadership Moves, and a Hint of an F1: The Movie Sequel with Jerry Bruckheimer

To the point

Apple’s strategy is to create original, story‑driven content led by top talent like Eddy Cue and collaborators such as Jerry Bruckheimer, with plans for sequels like F1: The Movie, all rooted in Steve Jobs’s belief that great storytelling wins.

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Apple’s Eddy Cue on ‘F1’ Sequel, Why Apple TV Has Never Licensed Library Content and Being Inspired by Steve Jobs
variety.com

Apple’s Eddy Cue on ‘F1’ Sequel, Why Apple TV Has Never Licensed Library Content and Being Inspired by Steve Jobs

Apples Eddy Cue, honored as Entertainment Person of the Year at Cannes Lions, appeared with Jerry Bruckheimer to talk about a potential F1 sequel, Steve Jobs and more.