Mars Canals and the Mirage: Lowell, the Todds, and the Media Hype That Endured
To the point
Percival Lowell claimed Mars had canals built by a thirsty civilization, a theory spread by David and Mabel Loomis Todd and amplified by the media, and later debunked as optical illusions, serving as a cautionary tale about unproven ideas shaping culture.
