Construal-Level Persuasion by Artificial Agents: How Perceived Autonomy and Learning Shape Compliance

To the point

Kim and Duhachek show that in several studies with about 1,668 participants, people are more persuaded by AI messages when they stress concrete actions rather than reasons, because machines are seen as having no independent goals, and whether the AI can learn from its environment can change this effect and guide how we design AI persuasion.

Artificial Intelligence and Persuasion: A Construal-Level Account - PubMed
nih.gov

Artificial Intelligence and Persuasion: A Construal-Level Account - PubMed

Although more individuals are relying on information provided by nonhuman agents, such as artificial intelligence and robots, little research has examined how persuasion attempts made by nonhuman agents might differ from persuasion attempts made by human agents. Drawing on construal-level theory, we …